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Data Engineering and Predictive Analytics E-commerce company - Inferenz
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Inferenz

Data Engineering and Predictive Analytics E-commerce company

Snowflake
Python
PowerBI
Challenges
  • Delays in accessing centralized information
  • Identifying proper marketing channel to get more sales conversion
  • Analyzing incremental revenue by marketing campaign/efforts
  • Inventory out of stock situations
Solutions
  • Built analytics solutions which integrates information from different sources using data virtualization tool
  • Implemented Self Service BI tool
  • Built predictive analytics solution for customer segmentation, marketing channel effectiveness
Benefits
  • 100% information availability in near real time.
  • Increased conversion by 15% in Catalog and Email Channel using predictive analytics